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All OI  products contain Roucou oil, an antioxidant-rich plant from the Amazon

Advanced formulas- Extremely rich in beta carotene (which has a restructuring effect on the hair), Roucou oil reduces cellular damage from UV rays, as well as helping to prevent the signs of aging. All products are both sulfate and paraben-free.

Elegant and sustainable design

The carbon dioxide emissions deriving from its production are offset with reforestation and woodland protection projects.