essential haircare

The nine families of Essential Haircare each meet a specific function: nourishment, hydration, volume, shine, protection, elasticity, smoothness and daily care.

Essential Haircare is the perfect expression of our strong belief in sustainable beauty. Each product family (named with an abbreviated description of the function) is enriched with an active ingredient sourced from Italian Slow Food Presidia farms, helping to contribute to the biodiversity of the planet.

Every Slow Food Presidia ingredient in Essential Haircare is cultivated by Italian farmers who work to preserve unique ingredients that are at the risk of extinction.

Essential Haircare lets you feel good about giving your hair the custom care it craves, while also helping to protect and preserve the biodiversity of our planet. The local farmers behind each family represent a different ingredient at the risk of extinction, which is now utilized as an active part of each formula.